Again, these figures are dependent on your digital marketing strategies. This is equal to anywhere between 125,340 and 501,359 PHP, respectively. Your competitor gets 714 clicks, while your brand gets twice as much at 1,428 clicks, which means your ad reaches more people.įor businesses looking at sustained Facebook advertising campaigns, the average annual cost of Facebook ads hover between 24 USD.You both pay the hypothetical average cost-per-click (CPC) of 0.67 USD or 34.99 PHP.Your brand has a 50,000 PHP budget for Facebook ads, while your competitor has 25,000 PHP invested.Having a larger ad budget gives a brand more room to scale up with more clicks, which means more conversions. And given the gap between the floor and ceiling averages, we can see that there is a budget range that allows a brand to be more competitive than others. In the Philippines, the converted average costs of Facebook ads/mo. Enterprises, for example, can choose to invest as much as 5,000 USD in advertising on social media platforms like Facebook. That being said, this cost is dependent on the size of a company and their available budget. Average Cost of Facebook Ads Per Monthīrands and businesses typically spend anywhere between an average of 200 and 800 USD per month on Facebook ads. It does bear noting that with the right audience targeting, the costs can be effectively cut down. from January to December 2021 amounts to 6.49 USD or 338.94 PHP upon conversion. Per, the average CPL for Facebook Ads in the U.S. CPL is a good metric to use if you want to focus on results that can impact revenue. The Cost-Per-Lead or CPL is the amount you’re willing to spend on each person that signs up for your email list, subscribes to your service, or downloads your e-book - basically, any action that is aligned with your Facebook ad campaign objectives. Per Wordstream, the average CPA for Facebook Ads across all industries is 19.68 USD, or 1,027.79 PHP. A lot of businesses use CPA to measure the success of their ad campaigns as it allows you to see how much money you’re making for every person that buys your product or signs up for your service. Facebook Ads Cost Per AcquisitionĬost-Per-Acquisition or CPA is the amount you’re willing to spend on a lead or conversion. Per Web FX, the average cost per 1,000 impressions for Facebook Ads is around 7.19 USD, or 375.50 PHP. However, CPM isn’t as effective as CPC in terms of conversions as you pay for views rather than clicks. If you have a limited budget, this might be a more practical way of calculating your ad spend, as CPM is often cheaper than CPC. Facebook Ads Cost Per MileĬPM or Cost-Per-Mille (thousand impressions) is the amount you pay for 1,000 Facebook users to see your ad. Per, the global average CPC for Facebook Ads is 0.35 USD or 18.28 PHP.

The CPC will depend on a number of factors, such as your budget, competition, and the relevancy of your ad to its target audience. The average Cost-Per-Click (CPC) is the amount you, as the advertiser, pay for each click on your ad. To begin with, Facebook ads are generally billed according to two metrics: cost-per-click (CPC) and cost-per-mile (CPM) or cost per 1,000 impressions.

While mileage may vary largely, we’ll try to provide ball park figures that make sense for Facebook advertising. So, at the end of the day, the question of cost aptly becomes, “How much of my digital marketing budget should go to Facebook Ads?” The words “basic” and “complex” don’t do enough to distinguish the difference in work necessary, but we’ll get to that later. Say, for example, if a client is looking for a basic ad campaign delivered over a long period, the costs will be lower than if they are looking for a more complex online advertising solution that has a tighter timeline and more challenging objectives. This is why the question, “How much does Facebook ads cost?” isn’t the most reliable way of scoping your marketing budget Right from the get-go, any digital marketer will explain that the cost of producing Facebook Ads can vary depending on the client’s needs.

Average cost per impression facebook